Cookie Policy

Last updated: 27 February 2026

This Cookie Policy explains how byLurea uses cookies and similar technologies when you visit or use our website.

Cookies are small text files that may be stored on your computer, smartphone, tablet or other device through your browser.

Cookies allow our website to recognise your browser, remember certain preferences, provide essential functionality and, where you have given consent, help us analyse website usage or support marketing activities.

1. What Are Cookies?

When you visit a website, cookies or similar technologies may store or access information on your device.

Cookies can, for example, be used to:

  • Keep the website functioning properly;

  • Remember your preferences;

  • Maintain the contents of your shopping cart;

  • Improve website security;

  • Understand how visitors use our website;

  • Measure website performance;

  • Support advertising or marketing activities where applicable.

Cookies may be set directly by byLurea or by third-party services used on our website.

2. Your Cookie Choices

You remain in control of non-essential cookies.

When required by applicable law, we will ask for your consent before placing cookies that are not strictly necessary for the operation of our website.

Through our cookie banner or preference manager, where available, you may be able to:

  • Accept non-essential cookies;

  • Reject non-essential cookies;

  • Choose specific cookie categories;

  • Change your preferences at a later time.

You can also manage cookies through your browser settings.

Depending on your browser, you may be able to:

  • Receive a notification before cookies are stored;

  • Accept or reject cookies individually;

  • Block cookies automatically;

  • Delete cookies that have already been stored;

  • Delete cookies when your browser is closed.

Please note that blocking or deleting strictly necessary cookies may cause certain parts of our website to stop functioning properly.

3. Categories of Cookies We May Use

Our website may use the following categories of cookies.

3.1 Strictly Necessary Cookies

Strictly necessary cookies are required for essential website functionality.

They may be used for purposes including:

  • Maintaining your shopping cart;

  • Processing checkout;

  • Remembering privacy and cookie preferences;

  • Providing security features;

  • Preventing fraudulent or malicious activity;

  • Maintaining website sessions;

  • Enabling essential account functionality.

These cookies cannot normally be disabled through our cookie preference manager because the website may not function properly without them.

Where applicable, these cookies may be used without your prior consent where this is permitted under applicable law.

Any processing of personal data connected with these cookies will have an appropriate legal basis under the General Data Protection Regulation (GDPR/AVG).

4. Functional Cookies

Functional cookies may allow the website to remember choices you make and provide enhanced functionality.

Examples may include:

  • Language preferences;

  • Display preferences;

  • Region settings;

  • Previously selected options.

Where these cookies are not strictly necessary, we will obtain consent where required by applicable law.

5. Analytics Cookies

Analytics cookies help us understand how visitors interact with our website.

They may allow us to collect information such as:

  • Pages visited;

  • Time spent on pages;

  • How visitors navigate through the website;

  • Approximate source of website traffic;

  • Browser and device information;

  • Technical performance information.

We use this information to understand website performance and improve our website, products and services.

Where analytics cookies require consent, they will only be activated after you have provided the required consent.

Certain limited audience-measurement technologies may qualify for an exemption from consent under applicable law when strict conditions are met.

6. Google Analytics

Where used on our website, we may use Google Analytics, an analytics service provided by Google.

For users in the European Economic Area, relevant Google services may be provided by:

Google Ireland Limited
Gordon House
Barrow Street
Dublin 4
Ireland

Google Analytics helps us understand how visitors interact with our website.

Depending on our configuration and your cookie preferences, information processed may include:

  • Pages viewed;

  • Interactions with our website;

  • Approximate traffic source;

  • Browser and device information;

  • Date and time of visits;

  • Session information;

  • Technical identifiers.

Consent

Where Google Analytics uses cookies or similar technologies that require consent, these technologies will only be activated after you have provided consent through our cookie banner or preference manager.

You may withdraw your consent at any time by changing your cookie preferences.

Withdrawal of consent does not affect the lawfulness of processing carried out before your consent was withdrawn.

Data Retention

The retention period for Google Analytics data depends on our Google Analytics configuration, the type of data involved and Google's applicable settings.

We aim to retain analytics information only for as long as reasonably necessary for the purposes described in this Cookie Policy.

7. Advertising and Marketing Cookies

We may use advertising or marketing technologies to measure campaigns or display more relevant advertising.

Such technologies may collect information about how you interact with our website and, depending on the service involved, other websites or online services.

Marketing and tracking cookies will only be activated where the required consent has been obtained.

You may withdraw your consent at any time using our cookie preference manager.

8. Third-Party Cookies

Some cookies may be set by third-party service providers whose services are integrated into our website.

These may include providers involved in:

  • Website functionality;

  • Payments;

  • Analytics;

  • Advertising;

  • Security;

  • Embedded content;

  • Customer support.

Third parties may process data according to their own privacy and cookie policies.

We recommend reviewing the privacy information provided by relevant third parties for more details about their processing activities.

9. Legal Basis

Where personal data is processed through cookies, we rely on an appropriate legal basis under applicable data protection legislation.

Depending on the circumstances, this may include:

Consent

Where cookies require your permission, processing is based on your consent in accordance with Article 6(1)(a) GDPR.

You may withdraw your consent at any time.

Legitimate Interests

Certain processing associated with essential website operation, security or fraud prevention may be based on our legitimate interests under Article 6(1)(f) GDPR, where those interests are not overridden by your fundamental rights and freedoms.

The fact that we may rely on a legitimate interest for certain personal-data processing does not remove any separate requirement to obtain cookie consent where such consent is required by applicable cookie legislation.

Performance of a Contract

Where processing is necessary to perform a contract with you or take steps at your request before entering into a contract, processing may be based on Article 6(1)(b) GDPR.

For example, certain processing may be necessary to maintain your shopping cart, complete checkout or process an order.

10. Withdrawing or Changing Your Consent

You can change or withdraw your cookie consent at any time where our website provides a cookie preference manager.

You may also manage cookies through your browser.

Withdrawal of consent applies to future processing and does not affect processing that lawfully occurred before withdrawal.

Rejecting non-essential cookies should not prevent you from accessing the basic functionality of our website.

However, disabling strictly necessary cookies through your browser may prevent certain functions, such as your shopping cart or checkout, from working correctly.

11. International Data Transfers

Some third-party providers used through cookies or analytics technologies may process personal data outside the European Economic Area (EEA).

Where personal data is transferred internationally, appropriate safeguards will be used where required by applicable data protection law.

Depending on the circumstances, these safeguards may include:

  • An adequacy decision adopted by the European Commission;

  • The EU–US Data Privacy Framework where applicable;

  • Standard Contractual Clauses approved by the European Commission;

  • Other legally recognised safeguards.

Further information about international data transfers may also be available in our Privacy Policy.

12. Retention of Cookies

Different cookies may remain on your device for different periods of time.

Session Cookies

Session cookies are generally deleted when you close your browser.

Persistent Cookies

Persistent cookies remain on your device for a specified period or until you manually delete them.

The exact retention period depends on the purpose and provider of the relevant cookie.

We aim not to retain cookie-related personal data for longer than reasonably necessary for the purpose for which it was collected.

13. Your Privacy Rights

Where personal data is processed through cookies or similar technologies, you may have rights under the GDPR, including the right to:

  • Request access to your personal data;

  • Request correction of inaccurate information;

  • Request deletion where applicable;

  • Request restriction of processing;

  • Object to certain processing;

  • Request data portability where applicable;

  • Withdraw consent at any time where processing is based on consent;

  • Lodge a complaint with a competent supervisory authority.

Further information about these rights is available in our Privacy Policy.

14. Supervisory Authorities

If you believe that your personal data has not been handled correctly, you may have the right to lodge a complaint with the competent supervisory authority.

Netherlands

Autoriteit Persoonsgegevens (AP)

France

Commission Nationale de l'Informatique et des Libertés (CNIL)

You may also have the right to contact another competent European supervisory authority depending on your place of residence.

15. Changes to This Cookie Policy

We may update this Cookie Policy from time to time, for example to reflect:

  • Changes to the cookies or technologies we use;

  • Changes to our website;

  • Changes to our service providers;

  • Changes to legal or regulatory requirements.

The latest version will be published on our website with the date of the most recent update displayed at the top of this page.

16. Contact Details

If you have questions about our use of cookies, privacy or this Cookie Policy, please contact us:

Trade name: byLurea
Address: Spreeuwstraat 3, 7102 HE Winterswijk, The Netherlands
Email: info@bylurea.com
Phone: +31 6 23088296
Registration number (KVK Netherlands): 42091095
VAT Number: NL005488384B24