Privacy Policy

Last Updated: July 1, 2026

At By Lurea, operated by IBI EXPORT LIMITED, we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, disclose, and protect your information when you visit our website, create an account, or purchase our products.

By using our website, you acknowledge that you have read and understood this Privacy Policy.

1. Company Information

IBI EXPORT LIMITED

Company Registration Number: 77600411

Registered Address:

UNIT 2A, 17/F GLENEALY TOWER
NO. 1 GLENEALY CENTRAL
HONG KONG

2. Information We Collect

We may collect the following categories of personal information:

Personal Identification Information

• Full name

• Email address

• Phone number

• Billing address

• Shipping address

• Country or region

Order Information

• Purchased products

• Order history

• Payment status

• Delivery preferences

• Customer service requests

Payment Information

Payments are securely processed through trusted third-party payment providers.

We do not store your complete debit or credit card information on our servers.

Device Information

When visiting our website, we may automatically collect:

• IP address

• Browser type

• Device type

• Operating system

• Language preferences

• Time zone

• Website activity

• Referring websites

Marketing Information

If you subscribe to our newsletter or marketing communications, we may collect:

• Email preferences

• Marketing interactions

• Promotional campaign engagement

3. How We Collect Information

We collect information when you:

• Place an order

• Create an account

• Subscribe to our newsletter

• Contact customer support

• Browse our website

• Participate in promotions or giveaways

• Leave reviews

• Interact with advertisements

Some information is collected automatically through cookies and similar technologies.

4. How We Use Your Information

We use your information to:

• Process and deliver orders

• Verify payments

• Provide customer support

• Send order confirmations

• Send shipping updates

• Improve our website

• Personalize your shopping experience

• Detect fraud

• Prevent unauthorized transactions

• Comply with legal obligations

• Respond to customer enquiries

• Improve our products and services

• Conduct analytics

• Send marketing communications where permitted by law

5. Legal Basis for Processing

Where required by applicable law, we process personal information based on one or more of the following:

• Performance of a contract

• Compliance with legal obligations

• Legitimate business interests

• Your consent

• Protection against fraud and abuse

6. Sharing Your Information

We do not sell your personal information.

We may share information with trusted third parties including:

• Payment processors

• Shipping carriers

• Logistics partners

• Website hosting providers

• Cloud service providers

• Analytics providers

• Marketing service providers

• Fraud prevention services

• Government authorities where legally required

These third parties may only process information necessary to perform services on our behalf.

7. International Data Transfers

As an international online retailer, your information may be processed or stored in countries outside your country of residence.

Where applicable, we take reasonable measures to ensure your personal information receives an appropriate level of protection.

8. Data Retention

We retain your information only for as long as necessary to:

• Fulfil orders

• Provide customer support

• Maintain accounting records

• Meet legal obligations

• Resolve disputes

• Enforce our agreements

When information is no longer required, it will be securely deleted or anonymized where reasonably practicable.

9. Cookies

Our website uses cookies and similar technologies to:

• Remember your shopping cart

• Save your preferences

• Improve website performance

• Measure website traffic

• Personalize content

• Deliver relevant advertising

You may disable cookies through your browser settings, although certain features of our website may no longer function properly.

10. Marketing Communications

If you subscribe to our mailing list, we may send:

• New collection announcements

• Promotional offers

• Product recommendations

• Company news

You may unsubscribe at any time using the unsubscribe link included in every marketing email.

11. Security

We implement commercially reasonable technical and organizational safeguards to protect your personal information against unauthorized access, loss, misuse, alteration, or disclosure.

While we strive to protect your information, no method of internet transmission or electronic storage is completely secure.

12. Your Rights

Depending on your location and applicable law, you may have rights to:

• Access your personal information

• Correct inaccurate information

• Request deletion of personal information

• Restrict certain processing

• Object to certain processing

• Withdraw consent where processing is based on consent

• Request a copy of your personal information where applicable

Requests may be subject to identity verification and applicable legal limitations.

13. Children's Privacy

Our website is not intended for individuals under the age of 16.

We do not knowingly collect personal information from children.

If we become aware that personal information has been collected from a child without appropriate authorization, we will take reasonable steps to delete such information.

14. Third-Party Services

Our website may contain links to third-party websites or services.

We are not responsible for their privacy practices or content.

We encourage you to review their respective privacy policies before providing personal information.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business, legal obligations, or website functionality.

Any updates will be posted on this page with the revised "Last Updated" date.

16. Contact Us

If you have any questions regarding this Privacy Policy or the way your personal information is handled, please contact us through the contact details provided on our website.

Company

IBI EXPORT LIMITED

Company Registration Number: 77600411

Registered Address

UNIT 2A, 17/F GLENEALY TOWER
NO. 1 GLENEALY CENTRAL
HONG KONG